New Zealand’s popularity sky-rocketed during and after the “Lord Of The Rings” trilogy, but now it is rolling downhill. It means that less tourists are visiting the country, and New Zealand tourism chiefs are worried. A well known consumer PR agency Henry’s House was called to help revive New Zealand’s popularity among tourists. Henry’s House provide support to several world’s famous brands and entertainment properties. They are listed among UK’s top performing PR agencies, highly experienced in media relations, brand building and TV properties. Henry’s House has been appointed initially for a 6-month project after getting picked from sixty agencies. The New Zealand’s account is said to be worth six figures. It is expected from the agency to raise awareness of New Zealand “personality” via traditional and digital media. Henry’s House will be moving New Zealand’s image away from the Lord of the Rings association and the country’s scenery, and would instead emphasize it as “the youngest country”.

I understand that New Zealand’s main stream of income is from tourism, and that they are getting worried when less tourists are visiting the country, but I think that people who want to visit New Zealand would do it even without such an aggressive advertising. In my opinion all this additional publicity will bring to New Zealand is relatively small number of people who doesn’t really care where to go, and since New Zealand was somewhere in the bottom of their list, now they will put it a little closer to the top. But of course that my opinion is biased by my personal passion for New Zealand. Watching Lord of the Rings for me was just a proof of what I always thought and knew about the beauty of this country. Anyway, in my opinion, if you are not sure that you absolutely want to visit New Zealand, then don’t do it!